Brand Palette
#141c2e Navy
#c49a3a Gold
#e0b96a Gold Light
#a07828 Gold Dark
#fafaf8 Paper
#ffffff White
01 — Horizontal Wordmark
Primary Logo
Use for headers, hero areas, merchandise. Preferred lockup.
On Paper #fafaf8
On White #ffffff
Reversed — On Navy #141c2e
02 — Stacked Emblem
Badge Lockup
Use for square contexts: social profiles, embroidered patches, hang tags, print.
On Paper
On White
Reversed — On Navy
03 — Icon Monogram
Circular Badge
Use for favicons, app icons, social avatars, wax seals, embossing.
On Paper
On White
Reversed — On Navy
04 — Size Scale
Icon at Key Sizes
Circular badge at 16, 32, 64, and 128px — confirming legibility across scales.
On Paper
16px
32px
64px
128px
05 — Wordmark Scale
Horizontal Wordmark at Key Sizes
Height equivalents for 16, 32, 64, 128px — confirms legibility of framed wordmark.
On Paper
16px
32px
64px
128px
06 — Brand Specifications
Design Tokens
| Token | Value | Usage |
|---|---|---|
| --navy | #141c2e | Primary ink, dark backgrounds, accent bars |
| --gold | #c49a3a | Aviation motif, divider lines, accents, reversed logo |
| --gold-light | #e0b96a | Gradient highlight, sheen effect on gold rules |
| --gold-dark | #a07828 | Gradient depth, shadow side of gold |
| --paper | #fafaf8 | Primary light background |
| Display font | Cormorant Garamond 600 | All logotype wordmarks — weight 600, tracked +10–14 |
| Italic accent | Cormorant Garamond 300 italic | Secondary word "man" in stacked emblem |
| UI font | DM Mono 300–400 | Arc text, gate labels, taglines, spec text |
| Plane path | Cubic Bézier silhouette | Center aviation motif. Fill with --gold on light, --gold or --navy on dark |
| Frame style | 1px outer + 0.3px inner hairline | Boarding pass–inspired double-rule border. Left bar = 6px navy/gold block |
| Perforation | stroke-dasharray: 2.5,3.5 | Right edge dashed rule referencing tear-off boarding pass stub |